Ways to Display Your Brand at Trade Shows and Other Events

One of the first things you learn as a business owner is how important your brand is to your overall success. Your brand should be the culmination of all your business’ values and goals. Taking this brand to trade shows to drum up more business is a big part of many company’s growth plans. To help you out, we’ve got a few ways to display your brand identity at trade shows that’ll make sure people remember who you are.

Promotional Items

What better way to get people to remember you than by letting them take a piece of your brand home with them? Promotional items can really be anything. They can include:

• Writing utensils
• Notepads
• Cups and mugs
• Keychains
• Mousepads
• Water bottles

Other items, that seem, and are, very in-expensive, are unique lip balms and sun screens.  2 things everyone needs, and will always look for.  

But, remember, giving a product that is cheap, and gets thrown away, does the same with your brand.  Choose and item that, if your customer miss-placed it, they would spend time to look for it.

No matter what you decide to put your brand on, people love getting free stuff, especially at trade shows. You could even offer samples of your product or service; this will be the best way to drive interest in your company.

Interactivity

Trade shows are full of booths upon booths where all people do is talk at potential customers all day long. If you want to stand out, making your booth interactive is a great way to display your brand identity at a trade show. You could have a virtual display that shows off your product or implement a game that can only be played at your booth.  

An example would be a putting contest: if you get the easiest hole in one, you get the shot glass.  If you get the long one, you get the branded whiskey flask and shot glass set.  

Positive Staff Members

The staff that goes to the trade show on behalf of your company need to be brand ambassadors the entire time they’re there. By staffing the friendliest, most positive staff members on your team, you’ll help create a positive connection to your brand with everyone who talks to them. Remember, every interaction you have at a trade show is part of the greater whole of how your brand will be perceived.

Booth Design

Your brand needs to be obvious the moment someone comes by and looks at your booth. The colors should all match, and your logo should be put in as many places as possible without becoming annoying. Inside line’s premier products as well as their clothing branding will make sure you stand out in the crowd, and so will your brand. 

“I-Line” can appreciate a big business decision; it’s why we provide the products and services we do. If you’re looking to take your company to the next level, or if you are starting out and looking for the first level,  we want to work with you! If you have any questions about what we offer, don’t hesitate to give us a call. We’ll gladly show you how much you can benefit from working with us.