From and $81K ticket to the Current Odds Travis Kelce will Propose To Taylor Swift: Here are the Stats That Will Define the 2024 Super Bowl

The Super Bowl is the only sporting event in which people talk during the game and shut up during the commercials. Anomalies abound on and off the field, it’s less of a football game and more of a media spectacle and a pop culture phenomenon, save for the 60 minutes that determines who hoists the Lombardi trophy.

Super Bowl LVIII pits the San Francisco 49ers against the Kansas City Chiefs, a rematch of the big game from four years ago, which the Chiefs won, 31–20. The Chiefs are the defending champions and will play in their fourth Super Bowl in five seasons on Sunday. If they win, it will be the third championship for quarterback Patrick Mahomes, who’s just 28 years old. Tom Brady, the undisputed greatest of all time, also had three rings by age 28 on his way to a record seven.

Here are some other numbers and statistics that could help shape Super Bowl LVIII.

ADVERTISING IS OUT OF CONTROL

The cost of a 30-second ad during the first Super Bowl in 1967 was $42,500. In 2024, it’s $7 million. (That’s $230,000 per second if you’re scoring at home.) And it’s easy to see why. Last year’s Super Bowl was the most-watched U.S.-based telecast in history with 115.1 million viewers. Fox raked in more than $600 million in ad revenue from last year’s Super Bowl, and this year’s host, CBS, is projected to surpass that, earning $650 million.

But it’s not just the TV money that’s through the roof. In the lead-up to the game, the Las Vegas Sphere—an entertainment venue that doubles as a globe-shaped LED billboard—has taken center stage.

The cost of advertising on the Sphere ranges from $1 million to $2 million for a 90-second spot. Adidas has already run a Patrick Mahomes-themed activation this week. FedEx secured a spot that will run every hour. The Sphere will cycle through the ads each day, featuring Super Bowl-related art in between. AB InBev, Lowe’s, Nike, Paramount, and Verizon are also in line for activations, which will get more expensive the closer we get to the big game.

TICKET PRICES ARE CRAZY, TOO

Allegiant Stadium is prepared to host nearly 72,000 fans for the Super Bowl. The lowest price for a ticket on the resale market after the conference championship games was $8,586. That’s the highest-ever get-in price for a Super Bowl. The average price was $10,752, more than $4,000 above the average ticket price for the last five Super Bowls ($6,680).

The most expensive ticket available is for lower-level midfield club seats.

The price tag: $81,190, which would be the highest ever paid for a Super Bowl ticket.

NO MATTER WHAT, VEGAS WINS

The Super Bowl is expected to generate a gross economic impact of $1.1 billion for the Las Vegas economy. That includes a projected 150,000 visitors who are forecast to spend $215 million on food and beverages, hotels, Super Bowl merch, and more.

It’s the latest in a string of big events for Las Vegas.

The city debuted the NHL’s Golden Knights in 2017, the Raiders in 2022, and MLB’s Athletics are set to arrive in 2028. The Golden Knights won their first Stanley Cup in 2023 and the city’s WNBA franchise, the Aces, secured back-to-back titles the past two seasons. Vegas also hosted the NFL Draft in 2022 and the F1’s Las Vegas Grand Prix in 2023.

Don’t look now, but Las Vegas is making its case for America’s greatest sports town.

THE SWIFT EFFECT

Taylor Swift has attended 12 games this NFL season and likely played a significant role in the Chiefs’ last two games setting divisional round and AFC championship viewership records, drawing 50 and 55 million viewers, respectively. A recent MarketWatch report suggests that Swift has already created $122 million of brand value for the NFL, while female viewership of NFL games has increased by more than 2 million since Swift’s first game appearance.

Her reason for attending, Chiefs tight end Tavis Kelce, has also benefitted. He went from 1.8 million Instagram followers a year ago to 5.9 million today, the third most of any player (still no match for Swift’s 280 million). His tally skyrocketed when Swift began attending his games.

One thing the Super Bowl does better than any event is prop bets. The biggest in 2024 is the +1,060 odds that Kelce will propose to Swift on the field after the game. Swift is expected to be in attendance in Vegas, provided her 12-hour flight covers 5,530 miles from Tokyo, Japan, where she wraps up a four-day stop for her Eras Tour the night before, in time.

CAMERAS, CAMERAS, CAMERAS

Last year’s Super Bowl set the record as the most-watched in history, and Super Bowl LVIII could surpass last year’s 115.1 million viewership. And those watching from home will likely get a more dynamic viewing experience than ever before. CBS Sports will present this year’s game and has announced that it will deploy 165 total cameras for the event, including super-slow-motion cameras, 4K zoom cameras, 4K “doink” cameras embedded inside the goalposts, skycams, flycams, and drones.

It will be the 22nd time CBS has broadcast the Super Bowl, the most of any network.

PARTY LIKE THERE’S NO (WORK) TOMORROW

According to a recent survey, 112.2 million people plan to throw or attend a Super Bowl party on Sunday while another 16.2 million plan to watch the game at a bar or restaurant. Total spending on food, drinks, apparel, and other purchases is expected to reach a record $17.3 billion—roughly $86 per person.